Fedora Abu is a London-based editor and brand consultant who specialises in luxury storytelling.

She was previously the Associate Editor at Mr Porter and has written about style, beauty, design and culture for Esquire, The Sunday Times Style, GQ, Harper’s Bazaar, Kinfolk and Port. She’s also worked with Net-A-Porter on editorial content and consulted on brand storytelling for Olivia von Halle.

She has a degree in French and Italian from University College, London.