Fedora Abu is a London-based brand consultant, content strategist and editor. She specialises in storytelling and cultural positioning for luxury brands in fashion, beauty and hospitality.

Fedora has consulted on brand storytelling and TOV for Olivia von Halle, and she was previously the Associate Editor at Mr Porter. She has also worked with Net-A-Porter, Mr Porter and FT HTSI on editorial partnership content and written about style, beauty, design and culture for Sunday Times Style, Esquire, Kinfolk, World of Interiors and others.

She has a degree in French and Italian from University College London and writes a Substack newsletter about style, culture and contemporary life called Late Filing.